BIG AMA
Category
Marketing
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Funnel summer campaign to drive membership joins in the slower summer months.
Opportunity:
the Big AMA Campaign, a collaborative project where I worked alongside my creative director, our in-house copywriter, and a 3D render artist to showcase how AMA helps people save money at specific places. The concept involved placing the letters of AMA in unique situations at the locations where AMA provides savings, creating a visually engaging and informative campaign.
Approach:
This projects goal was to increase membership sales for AMA during the slower summer months as consumers weren't signing up for memberships in the summer. With a focus on attracting new members, this campaign aims to address the seasonal dip in sales and drive more sign-ups to boost membership numbers.
Execution:
This campaign took 3 months to execute. From rough concepts to polished 3D renderings, and full multi layered funnel build. This campaign showcases the collaboration between the creative team and 3D render artist to bring the ideas to life. This project is a testament to innovative thinking and attention to detail in bringing a vision to reality.
Result
The campaign's end result led to an 8% increase in membership joins year-over-year and 116% over marketing's goal for that time period making it an incredibly successful endeavour for the company.
