National Transit Takeover
Category
Marketing
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OOH Marketing campaign to spread awareness about the experiences ITAC has partnered with across Canada.
Opportunity:
Indigenous Tourism Association of Canada wanted to create a campaign to boost awareness of all the different Tourism partners they work with across Canada.
Approach:
To achieve this, they chose to utilize public transportation to get their awareness to a larger scale audience. The plan was to have bus and train wraps in the big cities across Canada (Vancouver, Edmonton, Calgary, Regina, Winnipeg, Halifax, Toronto, and Nunavut).
Execution:
The solution then was to showcase the region specific tourism partners throughout the design, indicating what the experience was and where people can go to visit the experience. I then utilized the existing branding of ITAC to put together transit wraps that were different in each city and utilized the different gradients and icons. Then upon entering the bus/train, it was paired with posters and upper bus signage to drive more action on where to get more info.
Results
The end result was eye catching bright design of icons and gradients that also showcased the different images of the experiences across the entire bus wrap. This ultimately increased engagement for the many different parters that ITAC partners with across Canada and successfully brought engagement with their brand up by 44% during the period the wraps were live.
