Gift Card Partner Promo
Category
Marketing
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Smaller awareness campaigns for the AMA rewards card program that helped promote the partners that AMA offered rewards cards for.
Opportunity:
AMA wanted to increase awareness and drive sales for their Gift Card Program, which allows members to earn 5% reward dollars back on every purchase. The program was underutilized, and the challenge was to create targeted, engaging campaigns that would attract a broader audience and highlight the value and convenience of individual gift cards.
Approach:
To achieve this, we developed a multi-channel digital marketing strategy that focused on search intent and demographic relevance. We used PPC platforms like Meta, Pimax, and DV360 to promote individual gift cards in a fresh and eye-catching way. The campaign was designed to position AMA as a brand that offers practical, value-driven rewards — appealing to a wide range of consumers.
Execution:
Each gift card, including Sobeys, UberEats, Ultimate Dining Card, and Sobeys Liquor, was featured in a custom video spot that was both upbeat and informative. These video ads were designed to excite consumers about the 5% reward back feature and the practicality of each card. The content was visually engaging and language-friendly, ensuring it resonated with a broad audience while still being SEO-friendly.
We also optimized the ad copy and landing pages with search-engine-friendly keywords such as “gift card program,” “earn 5% back,” “individual gift cards,” and “convenient rewards”, all of which are high-intent terms that reflect what business owners and consumers are searching for.
Results:
The individual campaigns led to a 5.4% YoY increase in gift card sales, with high impressions and click-through rates. The video content was particularly effective, generating over 32,760 views and 4,487 clicks, demonstrating the power of visual storytelling in driving both awareness and conversions.
